The ratings of Fox News following the firing of its primetime host Tucker Carlson are in, and the network appears to have cratered its own audience through the decision.
An audience of roughly 1.48 million viewers tuned in to Fox’s 8 p.m. content on Tuesday, according to Mediaite — the first broadcast of that day of the week since Carlson’s firing.
By comparison, Fox averaged 3 million viewers for “Tucker Carlson Tonight” — more than twice as many viewers.
Even former progressive media host Brian Stelter noticed the gaping hole in Fox’s audience metrics.
Tuesday’s ratings showcase the new normal for Fox without Tucker:
5pm: 2.72 million viewers
6pm: 1.89 mil
7pm: 2.04 mil
8pm: 1.48 mil
9pm: 1.91 mil
10pm: 1.67 mil
Tucker averaged 3 mil at 8pm. So that hour has been cut in half. And the later hours have lost at least a quarter.
— Brian Stelter (@brianstelter) May 3, 2023
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Megyn Kelly — herself a former Fox News host — compared the network’s firing of Carlson to Bud Light’s decision to market beer with transgender influencer Dylan Mulvaney.
“Bloodbath. Not even Bud Lite… lost this much of its customer base,” Kelly said of Fox’s business decision.