https://www.foxnews.com/media/bud-light-facing-unmitigated-disaster-only-getting-worse-clay-travis
Bud Light's woes appear to be far from over in the aftermath of the ad campaign with transgender activist and influence Dylan Mulvaney. Data shows sales for the iconic beer brand are dropping at a staggering rate, which OutKick founder Clay Travis argued was “self-inflicted.” On “Fox & Friends” on Wednesday, Travis discussed Bud Light's “unmitigated disaster,” warning the company has “broken their brand.”
BUD LIGHT IN ‘SERIOUS TROUBLE’ OF LOSING STATUS AS TOP-SELLING BEER IN US, INDUSTRY EXPERT WARNS
CLAY TRAVIS: For Bud Light, I think this is an unmitigated disaster and it is completely and totally self-inflicted. I don't really know how they are going to climb out of this mess, because people are now ridiculing others when they see them drinking Bud Light. Like, if you're a guy and you're out at a bar, for a long time, people would just sort of order Bud Light because it was a generic name brand that everybody knew. Now, many people, when they walk up to the bar or they go out to the grocery and they're buying beer, they're thinking to themselves, I'll buy anything other than Bud Light. I think this is a warning to all brands out there that have learned over the past 20 years or so there are no consequences for going super woke in terms of trying to appeal to the far left wing in this country. And then Bud Light puts out this, remember, it was a March Madness advertisement. And it just keeps getting worse and worse. …