Bud Light is in “serious trouble” and could lose the title of bestselling beer in America as backlash to the infamous promo with transgender activist Dylan Mulvaney continues to haunt the company, according to a report in its hometown paper.
The St. Louis Post-Dispatch published a scathing story, “Bud Light sales continue to plummet after transgender marketing controversy,” that put a spotlight on the massive decline.
Bud Light in-store sales have dropped 26% during the week that ended April 22, the Post-Dispatch reported citing data from Connecticut-based Bump Williams Consulting, which specializes in the booze industry.