Florida restaurant owner told Fox News that Bud Light's sponsorship deal with trans influencer and activist Dylan Mulvaney was “hell on Earth,” saying that the brand's decision was “dropped” on people with different values without much consideration.
“It's been a terrible week, it's been actually a couple of weeks now, probably the most difficult two weeks we have experienced in our life in this industry,” Joe Penovich, the owner of Grills Seafood Deck and Tiki Bar told Fox Business.
“Anheuser-Busch—they held a social knife over all of our heads here and they dropped it very irresponsibly. It threw us into turmoil by standing over our biblical faith, it put us at odds with other people who didn't take that stance. And that brought us into hell on Earth.”
Penovich, who wrote Bud Light's parent company Anheuser-Busch an open letter on Facebook accusing the company of “causing this division and anger in our society,” said that he was taking Bud Light and Bud off his shelves.