New Bud Light sales data shows a “staggering” decline after the brewer attempted to position itself as the
king queen of “woke” beers with the help of a transgender TikTok influencer partnership.
According to the New York Post, data from NielsenIQ and Bump Williams Consulting reveals a significant decline in Bud Light sales for the week ending on April 15, with a 17% plunge in revenue and a 21% slide in volume.
For the week ending April 8, the seven days following trans-TikTok influencer Dylan Mulvaney promoting Bud Light on April 1, sales fell 6%, and volume sank 11%.
“These numbers are staggering … and right now this is an extremely difficult scenario for Anheuser Busch, the Bud Light brand, and for AB distributors,” according to an Insights Express report published on April 23, which focuses on the beer industry.
Meanwhile, the boycott of Bud Light has sent Coors Light and Miller Lite's sales surging, suggesting consumers' deep opposition to Bud Light's marketing mishap.