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Video sharing platform Rumble has given live streamers a new revenue source by enabling ad monetization for live streams on the web. Rumble said that creators who are monetizing their live streams can expect a boost in revenue.
Rumble’s decision to expand the availability of live stream ad monetization comes as the world’s biggest video sharing platform, YouTube, is increasingly demonetizing creators. Once demonetized, creators can no longer earn ad revenue on YouTube and are also prevented from using its other monetization features such as Super Chats and Super Thanks (which let viewers tip creators by paying to leave pinned comments on their videos) and Memberships (which let creators offer premium content to their viewers).